Mailing List Management


Electronic mail (email) is the most powerful, but often overlooked, aspect of the Internet. Although the World Wide Web has attracted a lot of attention, there are many times more email users than there are Web surfers. Email can be used to distribute information to a wide audience as well as supporting direct person to person communication.

Email can be used in the same way as postal mailshots, to keep in touch with your customers, or let them know about special offers or new products etc. Use of email lists can dramatically reduce the volume of printed information you need to distribute. The speed of delivery of email and its low cost are extremely attractive qualities. It works well for Press Releases too - many journalists now prefer to receive press releases by email, since they can simply cut-and-paste your quotes direct into the copy they are preparing.

Email must be used carefully. Junk email is extremely unpopular and likely to be counter-productive. It's important to allow irritated recipients to remove themselves from your mailing list automatically. Indeed, there are many attributes of mailing lists that both can and should be automated.

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