Creating and Maintaining Online CommunitiesCreating and sustaining virtual communities directly associated with your company and its products can be an invaluable way of promoting your web site and the products or services that it sells. Controlling The MessageUnlike using existing online communties, if you host your own, you can strongly influence or directly control the messages exchanged within the community. Creating and Maintaining Communities Can Be ExpensiveIt’s only really worth it, if members are sufficiently motivated to sustain the group themselves, or if the company attaches sufficient value to direct and intensive communication with a compact customer base. Mailing ListsMailing lists can provide the best ratio of investment to revenue, but typically have the lowest spin-off effects in the wider community. They are particularly useful for selling to stable customer communities, directing them to your lower cost web distribution channel and away from expensive offices or call centres. Unless they cross-link with other groups, they will not be good at improving your general web visibility. |
Search Engine Optimisation Training UKWe argue that no one is better placed to do search engine optimisation and promote a site, than the site's authors and designers. If you want to do your own search engine optimisation, and you'd would like some help to get started, why not try our one-day Search Engine Optimisation Training Course? This search engine optimisation course is available as both publicly scheduled training for individuals) and as in-house training for company groups. |
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West Yorkshire Office
GBdirect Ltd
Training: 0800 651 0338 Please call between 0900 and 1700 (UK time) on Monday to Friday South East Regional Office
GBdirect Ltd
Training: 0800 651 0338 Please call between 0900 and 1700 (UK time) on Monday to Friday Please note: |
