Promoting Your Website OfflineWith a few notable exceptions, advertising your website in offline (conventional) media is just a quicker way of burning your cash than actually taking it to an incinerator. In all other cases, the cash should be directed to online promotion. Letting Customers Know That You Actually Have Useful Web ServicesThis is only an issue if you are even more technologically backward than your customers. If you are delivering something that can be delivered easily over the web, your customers will already have looked for it and found you lacking. Offline advertising could let them know that you have finally come up to scratch, and that it’s worth a visit. Directing Reluctant Web Users To Use Your SiteThere is probably a good reason why they aren’t currently using your site. Offline advertising may be worth the cash, if you can genuinely persuade them that you have fixed the problems. The Site Is Supporting An Offline Marketing CampaignIf the site actually delivers the service (e.g. low-cost airline booking) or if the site hosts something like a competition associated with an offline marketing campaign. |
Search Engine Optimisation Training UKWe argue that no one is better placed to do search engine optimisation and promote a site, than the site's authors and designers. If you want to do your own search engine optimisation, and you'd would like some help to get started, why not try our one-day Search Engine Optimisation Training Course? This search engine optimisation course is available as both publicly scheduled training for individuals) and as in-house training for company groups. |
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West Yorkshire Office
GBdirect Ltd
Training: 0800 651 0338 Please call between 0900 and 1700 (UK time) on Monday to Friday South East Regional Office
GBdirect Ltd
Training: 0800 651 0338 Please call between 0900 and 1700 (UK time) on Monday to Friday Please note: |
